Cash-flowing storefronts.
Operationally engineered.
Two consumer holdings compounding through disciplined unit economics — a scaling F&B chain across Southern Vietnam, and a premium wellness brand with a devoted digital audience.
A Lỳ — Trà Sữa Buffet Toppings
— Overview
A Lỳ operates a differentiated bubble-tea format built around an all-you-can-add topping buffet. Five stores across Ho Chi Minh City and Vũng Tàu serve a predominantly Gen-Z and young-professional customer base with high visit frequency and consistent basket size.
We compete on experience density rather than pure price. Every store runs on standardized SOPs, centralized supply procurement, and a data-driven daypart pricing model that lifts average ticket during off-peak windows.
— Highlights
Unit Economics
Payback under 18 months on new-store capex, driven by favorable ingredient contracts and disciplined labor scheduling.
Playbook
Site selection scored on a fixed rubric. Menu engineered around a small SKU set with a high-margin topping buffet upsell.
Bông Beauty Room
— Overview
Bông Beauty Room is a boutique aesthetic services brand with a loyal digital audience exceeding 27,000 followers. We participate as an angel investor and strategic advisor, focused on service engineering, brand positioning, and the shift toward high-margin membership offerings.
The brand's edge is a curated service menu paired with a distinct visual identity that converts social attention into booked appointments at industry-leading efficiency.
— Highlights
Audience Engine
27K+ organic followers driving direct bookings. Cost-per-acquisition materially below category average.
Growth Levers
Membership monetization, service-mix optimization, and a repeatable content system tied to appointment yield.
— Disclosures
Consumer retail holdings are private operating businesses. Financial figures shown are operational metrics, not audited financial statements. MAI Wealth's participation may take the form of majority ownership, minority equity, or advisory arrangements and varies by brand. Nothing on this page constitutes an offer to sell securities.